What constitutes personal data?
Personal data encompasses any information relevant to you as an individual, ranging from your name, address, date of birth to any internal customer account ids. Essentially, any data that can be used to identify you as an individual falls under this category.Typically, this data is utilised by a diverse range of organisations, from your employer maintaining your personal details at work to your favourite store or online retailer targeting you with tailored promotional offers based on previous shopping habits.Under GDPR, businesses are mandated to exercise increased diligence concerning your personal data and its utilisation to ensure that it is only used for the purposes it is meant to.