Since moving to the Kooomo eCommerce platform, Butlers has overhauled its online store, which meant that it could quickly respond to the needs of the business while providing a truly seamless customer experience.
94%
Online Revenue Growth
YoY (2018/19 - 2019/20)
3x
Increase in online transactions
YoY (2018/19 - 2019/20)
99.9%
Store Uptime
in 2019/2020
Global Ambition
Built with the global marketplace in mind, Kooomo can easily manage online transactions for multiple languages, currencies, vat rates and legislation, which allowed Butlers to focus on their core business - manufacturing and selling luxury chocolate products to a worldwide audience. This includes offering customers the ability to buy a number of items and ship to multiple delivery addresses worldwide within the same order making it easy for customers to send gifts globally within a few clicks.
Bespoke Features
The Kooomo platform is constantly evolving, which offers great flexibility for Butlers to build new bespoke features for their customers, such as their personalised hamper feature, which offers customers the ability to create their own hampers from Butlers extensive range of luxury chocolate products.
To date, Butlers has integrated technologies from Kooomo's extensive ecosystem of partners:
Amazon Pay – fast & easy checkout functionality based on Amazon customer data
PayPal Express – a simplified checkout experience which enables customers to use their PayPal balance, bank account, or credit card to pay without sharing any sensitive data
Segmentify – an eCommerce personalisation platform that helps online retailers to optimise their conversion rates by enabling them to deliver a unique shopping experience for each visitor
The new Butlers website is localised, agile, and future-proofed thanks to the Kooomo eCommerce Platform.
en