Now, more than ever, it is crucial for merchants to have the ability to prioritise one warehouse over another and split orders wherever necessary. Up until now, distributed order management has been a great way to manage overheads. Now, with something as unprecedented as COVID19, it also means that merchants and warehouse managers can quickly and easily fulfil orders from another warehouse in the event of temporary closure due to an outbreak, for example.

  Ask a customer which channels they like to shop on, and they’ll likely give you a puzzled look. You see, most customers these days don’t think about channels, they just want a convenient shopping experience that’s consistent wherever they are and however they’re buying.

It sounds reasonable, right? Should be straightforward? Well, yes and no. There’s a lot of complexity that goes into keeping all of your sales channels following the same flow. The good news is, with the right ecommerce strategy, and the right technology, you can get a bit of order to your orders, no matter where they’re going. Enter Distributed Order Management, (you can call it DOM, for short).

Wait, hold on a minute but what exactly is DOM?


DOM is a sophisticated bit of technology that we have developed at Kooomo that helps you fulfil the maximum number of orders by centralising all of your stock information. This is just one of the many perks you receive as part of the out-of-the-box functionality of the Kooomo platform that can add significant margin onto your bottom line. It opens up the opportunity to get an overview of all of your inventory and select the right place to ship your orders from, no matter where they come in. This means you don’t drop another order, your customers are happy, you save on time and cut costs. Sound good?

And the benefits of using a DOM system are…


According to Gartner, eCommerce businesses are spending resources in DOM.

Not sure why you should do the same? We give you three good reasons:

  • First of all, DOM grants you the possibility to assemble orders from any channel and adopt rules to agree how they should be sourced and shipped. Moreover, DOM helps you to add margin post-sale by classifying and creating a fulfillment cost-saving closest to the end customer. This means that you can save a few cents per order, saving costs that start adding up when you’re processing thousands of orders per day.
  • Secondly, DOM allows you to collect orders from any channel and use rules to agree on the process of sourcing and shipping. Inventory availability at each supply chain location, channel-specific minimum and delivered cost.
  • Thirdly, DOM optimizes inventory allocation, not only order fulfilment. DOM is using predefined logic to decide how inbound inventory would be allocated. As new stock can be received, there could be passing weeks or even months after the purchase order has been processed.

Choosing an DOM Kooomo partner


In case you are looking for an eCommerce partner who can help you with your order management system, Kooomo is definitely the best one. By giving you the full cycle of orders coming from different digital sources implemented into a network that allows you to process them.

You can find more technical details here.
I’ll need more control?

No problem, within Kooomo, you select the regions you want to ship to and which warehouses you’d like to fulfil from, depending on your overheads. You can even choose to prioritise one warehouse over another and can split a single order, fulfilling it from different locations.

You’re now receiving orders from all channels and you can manage all of this from one place; your orders panel. You can see where your orders are coming from, and process them efficiently. Your warehouse manager working in New York will receive the orders that his warehouse has been assigned and can process them with up to date information. And the best thing about all this? Your customers won’t even know it is happening.

Having your stock inventory synchronised is one step to creating an omnichannel shopping experience that will keep your customers coming back and put the margin back in your pocket. Find out more about how you can form the perfect omnichannel strategy today.