SEO is in a continuous change. What might work today, can be outdated tomorrow from a technical perspective – and it can affect the results of your website on the Google SERP. That’s why you should always be knowledgeable about the latest SEO trends and Google algorithms. The latest news from the SEO world is that Google is postponing the release of the latest algorithm, called Page Experience, to mid-June. In today’s blog post, we will speak more in detail about this adjournment and how it can benefit you.

What was the reason behind the postponement?


In one of Google’s recent posts, it stated that their newest update, Page Experience, will be officially launched on 15th June. However, it shall be completely effective in search engines by the 31st August 2021.

On one hand, the reasoning for the gradual launch is to make sure that any possible issues that may occur can easily be fixed. On the other hand, websites should not forecast sudden adjustments when this update comes into place. Google also states that the latest update should be one of the ranking factors for different web pages which aims to have organic search results.

Concerning the new Google update, it stays similarly as it is connected to the Google Search Results Page.

New Report in GSC

Moreover, another change is forecasted in Google announcements, which will develop the use of non-AMP content via  news.google.com and apps on the mobile version. On top of this, Google will dispose of the AMP badges to show AMP content.

Google Search Console has a new feature called Page Experience, which is defined by the following traits:

Ad Experience: A website should not use commercial techniques that are entertaining or on the contrary, they will not have a proper user experience. In case a website is considered as having a negative ad experience, all pages are likely to be considered to have a bad experience too. In case you would like to read more about our blog post on user experience, follow this link. (link to How UX can improve your SEO strategy)

  • Mobile usage: A URL doesn’t need to have mobile usability errors to qualify for Good status.
  • Guarantee problems: Any security issues for a site exclude all URLs from the website from a Good status. 
  • Use of HTTPS: A page should have an HTTPS extension to be suitable for Good page experience status.
  • Ad Experience: A website should not use commercial techniques that are entertaining or on the contrary, they will not have a proper user experience.

In case a website is considered as having a negative ad experience, all pages are likely to be considered to have a bad experience too. In case you would like to read more about our blog post on user experience, follow this link.
Conclusion:
For all the reasons mentioned above, the Page Experience report will measure the number of URLs from a website that provides a good experience. Site owners will also handle the report to check the components of page experience to have more insights on opportunities for improvement.